Bath and Body Works Re-Brand

Bath and Body Works provides people of all ages with high quality, affordable bath, beauty, fragrance, and candle products than any other retail. They do this by sourcing ethical material, competitive prices, and forming strategic relationships with their partners. Their biggest competitors are The Body Shop and Lush, where one can find “high-end” bath and body products. This is why I chose to re-design the bath and body works look and feel. When I thought of the original bath and body works, I thought of grandma gifting little Natalie some lotion for Christmas or a birthday, it isn’t somewhere that I considered “high-end”. As someone who shops at both Lush and The Body Shop, I thought it was only fair that bath and body works was able to fairly compete for the title of “high-quality, affordable bath and body products”.