Wicked

Target’s Wicked immersive retail experience celebrates the highly anticipated Wicked film adaptation, creating a must-visit destination for fans. The concept transports guests to the magical world of Oz, blending immersive design and exclusive merchandise.

Inspired by the iconic Wonderful Wizard’s palace, the experience features grandiose architecture, round windows, and atmospheric lighting, evoking the allure of the Emerald City. Guests can explore thematic displays, enjoy photo opportunities, and shop for limited-edition Wicked-themed collections, from apparel to collectibles.

This experience bridges the gap between fandom and retail, positioning Target as a cultural hub and bringing the magic of Wicked to life for all to enjoy.